GET UP

Show Branding / Commercial Package
Role: Art Direction / Design / Animation

Created in collaboration with Loyalkaspar 
Client: ESPN

ESPN's morning show features host Mike Greenberg with a rotating and diverse group of analysts opining about and analyzing the latest news from the world of sports. The two-hour, personality-driven show originates from Manhattan's South Street Seaport, a locale that attracts high-profile guests. Greenberg, aka "Greeny," is formerly one-half of ESPN Radio's longtime "Mike & Mike" morning show.

I enjoyed the opportunity to build the show branding and segment packaging from the ground up. The voice of the GETUP! is unique, just like each city is home to its own community of sports fans with their own quirks and traditions. The brand truly shines when integrated with local vernacular through elements like language and color.