Power Past Impossible

Branding / Commercial Package
Role: Creative Direction / Design / Animation

Created in collaboration with ODD NY 
Client: API

In my collaboration with Odd, I provided an extensive creative direction in a pitch which lead to an award for the Power Past Impossible project.

From pitch to delivery, I provided creative direction and lead the execution of a campaign for a series of commercial spots that aired nationwide. Through working with API, we refined a cadence, use of photography and live-action footage, type design, and animation treatment to suit their usage.

I oversaw editors, designers, and animators for additional 3D elements throughout the series, I provided refined photography composition, design, animation and sequencing, and a bulk of the deliverables.