Chewy

Company Branding / Commercial Campaigns

Role: Creative / Art Direction
Design and Animation

Created at Chewy Studios.

Chewy.com, headquartered in Dania Beach, Florida, was founded by people with a serious passion for helping pets. They wanted to bring personal attention and service back into the process of finding food, treats, and pet goods-- making them easy to find and deliver straight to your doorstep. 

Mo Ghayour has led in-house Chewy creative studios, designers, editors, and animators, and with his acute attention to Chewy's branding and production of content. He led the strategic planning and execution of video production initiatives, ensuring they aligned with the overall creative vision of the VP of Marketing at the time. His direct contributions created new value and engagement with successful business results and led to the company's purchase in 2017.

Before the existence of the branding department, Chewy Studios primarily operated as a production studio. The 'Motion Designer' position would take more of a strategic/branding/leadership role, as Mo Ghayour worked closely with the dept. heads to establish and lead new commercial branding from within Chewy Studios with measurable product and business success.

Tasked to lead the creation and maintain commercial branding, product coverage, video production identity systems, and animation treatments for the ecosystem of Chewy content. He oversaw in-house and out-of-state video productions, editors, junior designers’, and animators’ implementation of brand toolkits and style guides across all platforms.

While in the position, Mo Ghayour created and implemented successful improvements to the production teams, and content and created new value for the Chewy experience for the vase consumer base.