YouTube
Brandcast

Branding / Show Package
Role: Art Direction / Design / Animation

Created in collaboration with 1stAveMachine
Client: YouTube Brandcast

My contributions to the team were to design a holistic approach to branding and establish the animation treatment to connect all the segments of the YouTube Brandcast flagship event. My approach relied on sophisticated typography and the use of negative space with scalable animation and soft-focus photography throughout the various segments.

The Awards segment was influenced by the idea of the 'red carpet' with the use of Youtube red. However key note moments are treated with a sophisticated focus on kinetic type treatment, with scalable photography and color gradient usage.