Tik Tok

Commercial Branding / Company Package
Role: Design / Animation

Created with The Moving Picture Company
Client: TikTok

My contributions to the team were to design and animate shots and specifically design additional sequences to include user-generated media and data point messaging throughout the edit. My approach relied upon a focus on the composition for legibility and animation, paired with the use of negative space throughout the various segments of user-generated media.

However, the top-line company data points to business-to-business opportunities. moments we expressed with a focus on kinetic scalable type treatment and selective usage of color for clear communication.